The Random Machine, a device to combat overchoice

In collaboration with Studio Erik Stehmann we created the Random Machine. A device to avoid overchoice.

"The phenomenon of overchoice occurs when many equivalent choices are available. Making a decision becomes overwhelming due to the many potential outcomes and risks that may result from making the wrong choice. Having too many approximately equally good options is mentally draining because each option must be weighed against alternatives to select the best one."
- Wikipedia

Computers have a great deal of influence on our lives. Algorithms often determine what we see on our screens, so why don't we consciously let a computer choose for us?

The Random Machine is used for different - choice overload generating - decisions; political elections, the choice of a fastfood snack, a beer in the café, a mineral water brand in the overcrowded shelf in the supermarket, or where you should go on holiday. It doesn't matter whether it's a trivial or radical choice, the Random Machine is ready to take away the stress and choose randomly.

Watch the video on our Vimeo page